byLarm_2011_v5_730

Oslo, February 17-19

Sync focus at by:Larm

by Webmaster, 10.02.2011

Music Export Norway presents three sync panels at by:Larm 2011.

Synchronization in the music business is one of the main industry topics during this year's by:Larm.Three different panels are set for Thursday February 17th at the by:Larm conference hotel Royal Christiania. The panels include music supervisors such as Julianne Jordan of Music Soup (The Bourne Identity, Mr. & Mrs. Smith, The Italian Job), Dave Jordan of Format (Iron Man, Transformers, Sex & The City, Grey's Anatomy) and Alicen Catron Schneider of NBC Universal (Royal Pains, Against the Wall, Being Human).

The panels are:

11:00 – 12:00 AM  Royal Christiania Hotel - Rockefabrikken

MUSIC EXPORT NORWAY PRESENTS: SYNCHRONICITY

Moderator: Stuart Worthington (Target Training)

An introduction to the world of music synchronization, one of the more lucrative alternative revenue streams in the music business.  How do you approach music supervisors, synch companies, advertising creative executives and game companies looking for music?  Learn the basics:  How to get your music out where it can be heard and you can get seen – and get paid for it.

Panel: Josh Marcy (Mophonics), Laura Webb (Laura Webb Music/MTV), JT Griffith (NIKE),  Rachel Wood (Woodworks), Stine Helén Pettersen (Wiersholm)

13:00 – 14:00 PM  Royal Christiania Hotel - Rockefabrikken

MUSIC EXPORT NORWAY PRESENTS:  HOORAY FOR HOLLYWOOD!!!

Moderator: Alicen Schneider (NBC Universal)

Getting your music into movies and TV series can give you both a significant financial and a P.R. boost.  Meet a preeminent group of music supervisors behind Hollywood blockbusters such as Iron Man (I & II), The Incredible Hulk, Thor (upcoming), Red, The Bourne Identity and hit TV shows such as “Heroes,” “Trauma,” “Weeds,” “The Pacific” and “Big Love,” among others.  Learn how these people work and think, and how to match your artists with the right projects.

Panel: Deva Anderson (Playtone/Deva Anderson Music Supervision), Dave Jordan (Format), Julianne Jordan (Music Soup)

14:15 – 15:15 PM  Royal Christiania Hotel - Rockefabrikken

MUSIC EXPORT NORWAY PRESENTS: MAD MEN & WICKED GAMES

Moderator: Christian Ulf-Hansen (Plan C)

While revenues from physical/digital sales and streaming are becoming marginalized, alternative revenue streams can become a significant part of your business.  Get the right knowledge on how advertising agencies and the video game industries work when selecting music for their campaigns and video games.  Meet the people who are choosing the music for major advertising campaigns for companies such as H&M, VW, Canon and Coca-Cola, and game giants Sony PlayStation and EA Games.

Panel: Amy Rosen (Grey), Raphaella Lima (EA Games), Martin Hewett (Sony Playstation), Johan Borg (Riviera), Kyle Hopkins (Microsoft)

 

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