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Øya International 2011

by Webmaster, 26.08.2011

Another edition of Øya International is behind us.

Music Export Norway and Øyafestivalen have for several years invited industry professionals and international media to join the Øya International program.

This year, the program included four days of networking events such as speed meetings, fjord cruise and a secret showcase in the woods. Approximately 160 people participated in Øya International 2011. 115 of these were representatives from the international press, record industry, festivals and other parts of the music business.
Speed meetings
As previous years the opening event was speed meetings, where the participants conducted 10 meetings of 8 minutes each, based on a wish list from the Norwegian industry professionals. This has turned out to be a very effective way of increasing one’s international business network.
After the speed meeting sessions the participants took a short stroll over to the festival area to enjoy informal networking in the international tent, situated straight across the bridge from the main stage.
Surprise showcase

The next day Øya and Music Export Norway organized a boat trip to Bleikøya, a traditional networking event at Øya International. A treasure hunt, insider’s guides for the German speaking market and a barbecue were the main ingredients during the trip. This was by far a record breaking year with regards to swimming in the Oslo Fjord as well. The fact that the sun was shining all day probably helped set the mood for the trip.

On Friday, Øya and Music Export Norway took the participants on a midnight trip to Trollvann, a great location in the woods a short busride from downtown Oslo. Norwegian music legend Mari Boine performed a magical acoustic showcase by the fire.

Journalists from all over the world joined the Øya International program this year. Here is a selection of stories from the international press so far:

"Oslo's Øya festival is one of the finest in the world, in terms of line-up, location, crowd and plenty of other things you can think of."

- Drowned in Sound (read full story)


"The Øya team wasn't kidding when they talked about looking after their people, from families picnicking to teenagers cutting loose to people willing to travel much farther than I did to see some incredible artists from both past and present: What I thought was going to be an elegiac experience turned into a celebration of the durability of a city and of the human spirit."

- Pitchfork (Read full story)


"Øya festival is unique in many ways. First, it is a festival for perverts. Everyone is stunningly beautiful. One is surrounded by the sharpest cheekbones, clearest azure eyes, glowiest fjord-fresh skin. It is really quite bizarre. I felt like Quasimodo for much of the time. Second, no one gets battered. Unlike British festivals where one is totally used to stepping over a drunkard in a mankini or rivulets of puke by the Sunday night, it is all very civilised. "

- The Telegraph (Read full story)


 “Oslo's Øyafestival is a rare breed: It's an event large enough to book the likes of Kanye West and Fleet Foxes, but also actively encourages others than the established acts to test their boundaries.”

- Resident Advisor (Read full story)


"The selection of artists is eclectic; instead of exchangeable hit-paraders like Coldplay or Foo Fighters, the organizers favour unpredictable, cool outsiders. Even headliner Kanye West fits the description."

- Der Spiegel (in German) (Read full story)

"Despite headliners such as Kanye West, Pulp and Kyuss Lives!, it was the smaller names on the bill that stole the show. Avett Brothers, Crystal Fighters, Explosions In The Sky, Ghost, Fleet Foxes, Kaizers Orchestra, Lykke Li, The Pains Of Being Pure At Heart, Sharon Jones & The Dap Kings, Warpaint (…) It was lovely!"

- Uncle Sally's (in German) (Read full story)

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