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The Lexington, London

Last Ja Ja Ja of the season

by Webmaster, 20.06.2011

The last Ja Ja Ja edition of the season turned out to be a great event for the bands involved.

Young Dreams represented Norway at the final Ja Ja Ja of the season. After uploading three tracks on their Facebook page fall 2010 the band quickly received an overwhelming response from both national and international press and blogs. This included attention from both The Guardian, XL Recording, The fader and national music radio shows.

The band has played at the Scandinavian showcase festival By:Larm , Bergenfest and is booked for this year's Hove festival in Norway. They were also selected by Summer Sundae to play at their stage at this year’s Camden Crawl.

The evening was curated by Rich Thane, editor of The Line Of Best Fit.

- I'm exposed to a ridiculous amount of new talent from the Nordic regions and, like many others, I see our northern neighbours as flag bearers of the very best in new and progressive pop music. But it takes a lot to truly blow me away and make my heart skip a beat. Young Dream's performance did just that. This is a very special band indeed and one I can't wait to watch grow and blossom over the course of the next few months, he comments.

Recording debut

The band's first music video for the track Young Dreams has over 142 000 views since its release in late March.
Currently they are in the studio recording their debut album, which is planned to be released next fall/winter.

- Being picked by Rich Thane to play the last Ja Ja Ja before the summer was great fun! Both the venue and the audience were great. This was one of Young Dreams’ first shows in the UK. Music Export Norway’s targeted marketing in advance of the concert was highly appreciated. We got to meet people that are usually hard to get hold of as a new band. Showcases with such a great reputation among the audience and industry are priceless, says Maren Eline Skaskiewicz of Made Management.

What's next?

Jonas Vebner, head of Music Export Norway's London office and project manager of Ja Ja Ja is looking forward to a brand new season of the popular club concept:

- It’s been very exciting to see the night go from strength to strength and establish itself as the premier showcasing night for Nordic music in the UK. It’s been rewarding to see that the platform is working and that time and time again a slot at Ja Ja Ja leads to tangible outcomes for the artists performing. When we return after the summer break we’ll continue focusing on our core activity; unearthing new Nordic talent to the UK market. But fall season will also see a complete redesign of the brand ID and website, along with an enhanced media partnership that will hopefully allow us to be even more active on the content production side in addition to the main showcasing activity.

Check out video featuring the final Ja Ja Ja of the season here!

 

This is what the UK industry thinks of the Ja Ja Ja concept:

- Ja Ja Ja is one of the best export programs running in London at the moment.  The curation of the nights by some of our most respected media figures is genius in guaranteeing a quality line-up for Nordic acts as well as coverage for the artists. We have booked acts at this year’s Great Escape off the back of seeing them at Ja Ja Ja. - Natasha Haddad - Head of Programming, The Great Escape

- Ja Ja Ja is a brilliant platform for increasing the exposure of Nordic artists in London, and we were really happy with the turnout and reaction for Nikki & The Dove - Lucy Dickens, ITB (agent for Devendra Banhart, Hot Chip, Laura Marling, Mumford & Sons)

- The Ja Ja Ja nights have been well attended, well organised and well chosen musically. The acts that played have varied in genre and have captured London's gig going community, which is no easy task. Introducing new music from a specific country, region or part of the world can be difficult in a big city, but Ja Ja Ja have managed this successfully - Huw Stephens - BBC Radio 1

- We have been to several of the Ja Ja Ja nights at The Lexington. It’s a great initiative and at a great location, always with an enthusiastic gathering of people. The Katzenjammer gig was particularly memorable. Keep it up I say! - Robert Horsefall - Sound Advice

- Nordic bands are taking over London... bloody marvellous.- The Quietus


 

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