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London, April 28d

Digital marketing course

by Webmaster, 21.09.2010

Do you want to get grasp on all the possibilities the internet can offer your music?

Registration has started for a NOMEX (Nordic Music Export) one-day masterclass in digital music marketing in collaboration with Music Ally in London (www.musically.com). The course is aimed at Nordic music marketing professionals and is designed to meet the needs of executives working within labels, music publishing companies, artist management, DIY artists, PR firms and other music marketing related jobs.

Music Ally is responsible for high quality training for people from both indie and major labels as well as publishing companies, management companies and other music and media related companies in the UK. The masterclass, designed for the Nordics, will take place at 1-5 Exchange Court, Covent Garden, London on April 28th and is part of the NOMEX training programme.  The course fee is 300 GBP, which is a 50% discount from the normal price especially for NOMEX.

"Just wanted to send a quick note to say how fantastic yesterday's course was. The tutors were digital geniuses - am already putting www.tweetforatrack.com into action!"
Amy Samson, Solar Management

The course has a limit of participants. For more information and to register contact kamilla@icelandmusic.is. Below is an agenda draft and quotes from Music Ally customers.

Agenda draft:
- Introductions and objectives setting
- Warm up exercise: Digital jargon-buster session looking at some of most common digital marketing terminology
- Managing the Fanbase Part One: building your website at little to no cost and how to manage your fanbase (tools and services)
- How-to guides: a brief overview of how to get the most out of Google, Facebook and Twitter
- Managing the Fanbase Part Two: the basic principles of CRM and an overview of how to get the most out of email, mailing and Customer Relationship Management (CRM) tools
- Inspirational campaigns from music and beyond
- Q&A with the Music Ally team

Quotes:
The Digital Music Marketing training I attended at Music Ally was fantastic. The course content was very well structured and covered a lot of ground. The use of real-life examples was great and you got a real sense that the 3 panel members where amazingly experienced on topics and issues that didn’t really exist 12 months ago. They were very good at encouraging dialogue between the small-ish group of delegates, which made it even more informative and actually quite fun!”
Nick Moxham, Autonomy Music Group

"The digital marketing course with Music Ally was fantastic - I've been putting things I learnt into practise on a daily basis & as someone that already had a decent knowledge & understanding  it reinforced what I know  and gave me a whole lot more besides - the insights and case studies have been an invaluable resource - and everyone who is interested in this arena should read their SandBox blog!"
Kate Brockhurst, MD K Dot Online

"Anyone's digital potential can be unlocked by these guys, if ever a course can be life-changing, this is it!"
 Chris Cowey, Ex Top of the Pops Producer

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