New booking group

Change in Ja Ja Ja booking

by Webmaster, 01.02.2012

A booking group consisting of respected UK industry professionals will select the final line-up from a shortlist of export ready artists.

Ja Ja Ja is a monthly club night in London showcasing the best emerging talent from the Nordic countries. Held at - The Lexington - a well-known and respected central London showcase venue with an excellent reputation and PA / backline, the night aims to grow a strong independent platform where new "export ready" artists are able to showcase their music to key British music industry professionals, media, tastemakers and audiences. The initiative is supported by the Nordic Export Offices (NoMEX) represented by: Export Music Sweden, Music Export Denmark / ROSA - The Danish Rock Council, Music Export Finland, Icelandic Music Export and Music Export Norway.


Submissions will initially be reviewed by the respective Export Offices, who’ll produce a shortlist based on "export readiness". NoMEX have defined "export readiness" as an artist who has a professional industry set-up (manager, label, agent etc.) behind them - either domestic and / or British - and / or a growing momentum, whether it be an industry and / or media buzz in the UK. It’s important that applicants draw attention to this when submitting.

A booking group consisting of respected UK industry professionals select the final line-up from a shortlist of export ready artists. The booking group consists of the following professionals at the time being: Pete Jarret, Talent Editor at Record of the Day, Rich Thane, Founder/Editor of The Line of Best Fit, Matty Hall, London Promoter of White Heat/White Light and the Lexington and Andy Inglis, music industry consultant for 5000 and former venue manager of the late Luminaire.

Great place to start

Some of the Nordic artists that have played Ja Ja Ja in the past: Harry’s Gym (NO), Bloodgroup (IC), Ungdomskulen (NO), Hjaltalin (IC), Kvelertak (NO), The Deer Tracks (SW), Katzenjammer (NO), Niki & the Dove (SW), Zebra & Snake (FI), Team Me(NO), Young Dreams (NO), Johnossi (SW), When Saints Go Machine (DK), Marit Larsen (NO), French Films (FI) to mention a few.

The last edition of Ja Ja Ja featured Norway's Philco Fiction. Manager Ruben Nesse is currently working on securing the band's UK setup.

- I think the night went great, a packed venue isn't too bad start for the band in the UK. We had some good agents and labels on the concerts who we are in touch with regarding the UK setup. So hopefully the band will be back pretty soon, he says in a comment.

Travel support and fees

Artists chosen to play Ja Ja Ja will usually automatically qualify for travel support from their respective Export office. Terms and conditions are set by each office on an individual basis so you should contact them for more information. There are no set fees, but the box office will be split amongst the artists playing.

All artists will benefit from a press, promotion and marketing team, with PR Hannah Gould (ex national press officer at the Beggars Group) focusing on print and online media, a social media team boosting the profile of artists and the event itself across all major social networking sites.

Please follow this link to download the Ja Ja Ja submission form. The form should be sent to Jonas (at) and the selected acts will be contacted directly by Ja Ja Ja.

Read more about the benefits of playing Ja Ja Ja here.

Read testimonials from previous nights here.

(Photo: Sebastien Dehesdin)

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