Bremen, April 2012

Busy Jazzahead

by Webmaster, 14.05.2012

36 Norwegian companies participated at this year's Jazzahead.

This year’s Jazzahead took place 19– 22. April in Bremen, Germany  with a solid Norwegian presence. 2012 saw a fairly more busy trade fair than before, with the announcement of sold out stands and attendance of more Norwegian and international jazz professionals than ever before. The Norwegian delegation included 36 Norwegian companies, 40 people in total.

Vidar Bråthen, daily manager of Norwegian Jazzforum summarizes the fair as follows:

- JAZZAHEAD is still growing as a meeting place, and is now bigger than ever. More and more people are joining the Norwegian stand so that they can start or develop further their international business. That’s why it’s more important than ever to be represented there.

There were four showcases with Norwegian acts programmed this year, all taking place on the Saturday of the event.  All bands were well received and heavyly requested after their performances.

Jon Olav Kringeland of Mentometer, agent of Solveig Slettahjell , can look back on a successful showcase at a packed Schlachthof main stage, and furthermore sees the need for a relevant place for the jazz music biz to meet each other:

- Jazzahead is the most important meeting point for anybody in the European jazz business. As a newcomer on the agent/promoter side of the industry it’s really important to meet the festivals and club managers face to face, and Jazzahead makes this possible in a efficient and enjoyable way. The Norwegian stand is a good tool for the Norwegian delegates as a meeting and gathering point, and makes it easier to get introduced to new contacts as we’re all trying to pull in the same direction – promotion of Norwegian jazz, he says.

Jazz quartet Fattigfolket got two showcasing slots in Bremen.

- The Jazzahead showcase with Fattigfolket was a great succsess! We had two concerts, one at the Halle 2 at the messe area in the afternoon, and one at the ship Ms. Stubnitz in the evening. The first concert was recorded by JazzThing TV for their web TV channel. Music Export Norway, Norsk Jazzforum, and Dagobert Böhm at our German label Ozella Music did a great job promoting us! We had a great experience and can already conclude that the meetings and showcases will make a difference for the international market and new territories. We appreciate all the kind assistance and funding from MEN and Norsk Jazzforum, which contributed in making this possible, says Hallvard Godal of Fattigfolket.

(Photo: Jan Granlie)

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