Nordic showcase in Japan

- A response unlike anything Casiokids have experienced

by Webmaster, 20.12.2011

Casiokids played their first ever tour in Japan. The response bodes well for future visits.

The Hokuo Night is the first Nordic showcase night and industry expo organized by the Nordic Music Export
offices together under the banner of NOMEX.

The night was done in collaboration with Creative Man (promoters) and Hotwire (PR office and business connections) as well as the Nordic Embassies in Tokyo.

Four Nordic artists were showcased Friday 11 November in the Unit club. Prior to the show the Nordic Embassies hosted a b2b reception with app. 100 people from the Japanese industry. This included people from both indie and major labels as well as media, concert promoters and other industry people.

The bands that performed at Hokuo were:

Casiokids (NO)


Feldberg (ICE)

Reptile and Retard (DK)

Approximately 200 tickets were sold and 150 industry and press people came through the guest list,
which filled the venue to its capacity. Casiokids, LCMDF and Feldberg had all organized other gigs through their labels/distributors in Japan.

Casiokids did a particularly impressive tour organized by their Japanese label, Flake Records, which included additional shows in Tokyo, as well as the cities of Nagoya and Osaka.

Through the PR services provided by Hotwire, they were also connected with various media and did interviews
with amongst others the Japan Times, Inter FM, and Axiom Magazine. The response of both the local industry and fans was unlike anything the band have experienced in any other market, and bodes well for future visits.

- Casiokids were long overdue a Japanese tour after both their previous album ‘Topp Stemning På Lokal Bar’, and latest release ‘Aabenbaringen over aaskammen’ were distributed and promoted there. We were very happy to accept the opportunity NOMEX’s initiative offered us to showcase in Tokyo, and use this as a springboard for both additional touring and promotion in what is an exciting and rewarding territory for the band, says manager Chris Wareing of MADE Management.

According to Wareing, the band plan to return to Japan in 2012 for more shows and are in negotiations to appear at one of the country’s largest high profile festivals.

(Photos: Petri Artturi Asikainen)


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